With 20 years of professional experience, I understand the complexity and challenges of running a business. That’s why I’m here: to help get it done faster, with less friction and more impact.

Throughout my career, the area I’ve loved the most is product innovation strategy. I’ve created new products for brands across many industries, like personal care, beverages and pet food. The same innovation principles apply across all industries: understand tension points, identify unmet needs and create indispensable, clearly defined solutions.

On a personal note: I’m a 2x Longhorn (undergraduate & graduate degrees from the University of Texas at Austin) based in Houston, TX. I’m a member of the Society of Children’s Books Writers and Illustrators and volunteer frequently at children’s literacy non-profits.